Having integrated Artificial Intelligence into the process and in some of its recent projects, White Way was one of the few agencies invited by Briefing to show its point of view on the role of these tools in the creative industries’ future.

The result, to be published as an integral part of the edition marking Briefing’s 14th anniversary, would have to follow the format of a press page, in addition to a video capable of demonstrating the entire rationale behind the concept. The process demonstrates that both the human and artificial intelligence sides face limitations, and a new approach that promotes collaboration between the two parties is essential.

In the end, the question remains: if we can do all this alone, imagine what we will be able to do together.

Watch the result here.