MOCHELAND was filled with people, concerts, and parties for an epic 25-year edition of MEO Sudoeste, with the creation and production of NERVO.

From August 9 to 12, MOCHELAND and camping continued to be the meeting point for the beginning and the end of the festival, every day. With a tent where the public and the artists unrolled the night, the showers converted into an extra stage, popular amusements, pranks, activities, and the best gifts, you can say the partnership between NERVO and MOCHE rejuvenates every edition.

In the distance, the Ferris Wheel, The King, and the Portico made it clear that there is fun for everyone. But those who participated in the activities took full advantage of it, under the concept “ESTICA-TE NA MOCHELAND”, using Sticker bombing to play tricks on friends and strangers, to win prizes. The more stickers they found on their backs the bigger the discounts on the MOCHE POP UP that contained the prizes and the official brand Gear. The SEM MEDOS activation returned, with icebreaking challenges: exchange a piece of clothing with the person closest to you or call a family member to say that you accepted a proposal, these are two examples of what festival-goers risked to win prizes and rides at MOCHELAND. The MOCHE MUNCHIES, with toppings and combinations chosen randomly, satiated the gluttony of dawn. The MOCHE tent was the mandatory stop for all those who wanted to give it all every night.

In camping, the MOCHE GET WET was where “the night” always began, even though it was still day. At the end of the afternoon, the resident DJ pulled out the bathers and teased the audience to influence their musical set. They just had to choose if they wanted to stretch more to the left or more to the right, with each sound. The bubble bath was, once again, a huge success. The game COLORBLOCK was present at OFFICINA MOCHE. The MOCHE PICK IT UP offered traditional rides for customers, since their arrival at the festival to the tents.

“Throughout the festival, we put to the test those who live the brand’s manifesto and are not afraid to be as it is, to risk it all, and thereby, take advantage of the best opportunities. New festival-goers are integrated into the brand’s essence and we bring them news year after year. From things as simple as winning tickets to the enclosure amusements or munchies of 4 am… we want them to have fun, essentially.”, says Tiago Tarracha, Managing Partner of NERVO.