The WYgroup agencies launched the anthem of the World Youth Day in streaming, the largest global event for young people, which will take place in 2023 in the city of Lisbon.

The WYgroup agencies launched the anthem of the World Youth Day in streaming, the largest global event for young people, which will take place in 2023 in the city of Lisbon.

Along with this digital event, a broadcast was also held in October – in Portuguese and English – to present the brand. NERVO was uncharged by the production of both events, and the making of the brand’s presentation films and graphics were developed by By – Interactive Brands Agency.

The online World Youth Day brand presentation event reached thousands of people around the world and had a major impact on social networks. On Facebook, Instagram, and YouTube, it had more than 150 thousand views on the various platforms, numbers that will continue to grow as the realization of WYD Lisbon 2023 approaches. Similar results are predicted, at the launch of the Anthem.

Gonçalo Castelo Branco, Partner at By, looks forward to this partnership with enthusiasm. “Being able to collaborate with one of the events with the greatest impact worldwide is a challenge and a huge responsibility. We are very proud of this result, the result of a synergy between By and NERVO, where we put at the service of brands or entities a diversity of creative solutions so that they can have a stronger, more modern, and more innovative digital communication.”

World Youth Day Lisbon 2023 is a religious event created by Pope John Paul II that brings together millions of young Catholics from around the world. In 2019 Pope Francis announced in Panama that Lisbon would be hosting the next edition of this great party.

Here, you can watch the video of the presentation of the official hymn of World Youth Day 2023, and in this video, you can check out the logo for the next World Youth Day in Lisbon.