The pandemic has accelerated the digitization of companies and the urgency of reinventing training within organizations, and we believe that nothing will ever be the same.
We have witnessed the development of a culture of inclusion in organizations, more permeable to continuous training of their resources, not only as a legal obligation but also becoming aware that they need to do so so that they can motivate teams and keep up with market demands, in a constant search for innovation and competitiveness.
Investing in the formation of resources is part of the concept of Employer Branding. Making employees feel happy, is a social responsibility, but also being able to derive value from this investment, because they are the main influencers of the brand, as well as those who develop its products and services, needing continuous training to continue to add value. But their success depends on adapting to the company’s needs and to the new reality that the HR ecosystem lives, in a hybrid model, with a training plan adjusted to the resources, and that allows them to feel that they are fundamental and integral parts of the company, empowered and happy.
The role of Lisbon Digital School (LDS) with organizations has been to stand by their customers to jointly design a robust digital footprint, allowing them to differentiate in the market where they operate.
At our training academies, we deliver a tailor-made experience, with exclusive and current content, by experienced professionals who know the ecosystem, accompanied by real briefings, having achieved success stories. This is the case of a company in the retail area, which invested in training its teams, through a robust training academy, empowering them with knowledge in the field of Digital Marketing. A program where the entire organization was involved, starting with resources in leadership positions, to the commercial team, which allowed this brand, which until now only sold on the offline channel, in the pandemic, to be empowered with digital skills and presence in the digital channel, and reinventing itself, having witnessed a constant growth in sales.
A partnership relationship, in which we are proud to see companies undergoing digital transformation processes, well achieved and sustained through the training and qualification of their teams. It is a digital literacy process, in which we have been present in many organizations from different sectors, from Banking, Insurance, Pharmaceutical, Retail, Automotive, Energy, Tourism, among others.
Focused on the customer experience – organization and trained resources, with dedicated monitoring, training designed based on the reality of the audience, and an adaptation to their mindset and digital maturity.I believe that training will increasingly assume relevance in organizations, for all the value it adds, allowing a competitive advantage in the market: with resources prepared to take on change and the need for digitization of companies. The pandemic made us question the traditional ecosystem model of companies and their resources, and it was the opportunity to realize that a hybrid model is, after all, possible.Organizations realized the advantages of training in remote learning. We were able to gather teams around the world or the country in training, reducing the financial effort of companies, and optimizing time. The training academies act as an aggregating element and ensure the alignment between culture, strategy, business, and the skills of people and teams. It’s a winning model.
Opinion article by Natacha Gama Pereira, CEO at Lisbon Digital School, and originally published in Líder Magazine.
