Greens Vilamoura White Way Campaign

White Way signs the Greens Vilamoura brand

White Way logo
White Way

Greens Vilamoura is the new private condominium on the Algarve coast, committed to sustainability and signed by White Way.

Faithful to the signature “The Art of Harmony”, this sustainable architecture and engineering project is committed to providing a residential experience close to nature and energy that can only be experienced in Vilamoura.

Designed by the architecture studio Ventura + Partners and communicated by White Way, Greens Vilamoura brings together a unique lifestyle and sophistication proposal, defined by a commitment to the quality of materials, an immersion in the natural richness of the Algarve and a residential proposal in line with trends contemporary lifestyle.

With premium apartments and various amenities, which include vertical gardens, a 25m swimming pool, charging for electric vehicles, and social leisure spaces, the commitment to sustainability is affirmed through solar panels on the roofs that manage the energy of all social areas and from a pool water treatment plant, which reuses it to wash vehicles in the condominium garage.

To communicate the development’s differentials, White developed a brand based on the axes of sophistication and sustainability, as well as a sensory, aspirational, and formal tone of voice, which can be consulted here on the development’s website.

“Developing a Brand that represents sustainability as a way of being was our great challenge. Our experience in the real estate area associated with numerous projects in the area of sustainability was our inspiration for this project.”, says Filipa Montalvão, Partner at White.

After the success of the second sales phase, Greens Vilamoura expects to finish construction in December 2024. This project has already sold 50% of the units.